透過擷取 Facebook 上公司專頁的用戶評價資料,您可以獲取評論內容、使用者反應(如讚、心情符號)、是否推薦、評價時間等資訊。此功能能協助您掌握顧客回饋與品牌形象變化,廣泛應用於顧客情緒分析、服務改善與產業聲譽監測。
使用情境:
- 消費者滿意度分析:
透過評論文字分析顧客對商品或服務的正負反應。 - 競爭品牌聲量觀察:
比對不同品牌在用戶評價上的差異。 - 改善服務依據:
從負評中整理用戶不滿的主要問題點。
擷取步驟:
- 步驟 1:點擊下方「立即套用」
- 步驟 2:貼上 https://www.facebook.com/ 企業帳號的連結,例如:https://www.facebook.com/xxoxo/reviews
- 步驟 3:點擊「開始擷取」後,即可開始資料擷取
提取結果:
company_name | company_id | company_url | url | review_time | recommends | review_content |
---|---|---|---|---|---|---|
PepsiCP | 100064395955372 | https://www.facebook.com/PepsiCo/ | https://www.facebook.com/permalink.php?s | 2022-03-08T11:03:20.000Z | FALSE | Pepsi is working with international terrorist! |
siCo | 100064395955372 | https://www.facebook.com/PepsiCo/ | https://www.facebook.cooo | 2021-12-15T14:45:20.000Z | TRUE | bom dia por favor vocês podem mandar o boleto boleto |
The Coca-Cola | 100070538583511 | https://www.facebook.com/TheCocaColaCo/ | https://www.facebook.com/miguel.a.bonilla.378/ | 2023-11-03T13:32:09.000Z | TRUE | Coke best beverage in the World. |
xxxo | 100064395955372 | https://www.facebook.com/PepsiCo/ | https://www.facebook.com/rebecca.besier/posts | 2021-02-15T19:54:37.000Z | FALSE | After taking credit away from the woman and her fa |
Peiiy | 100064395955372 | https://www.facebook.com/PepsiCo/ | https://www.facebook.com/kaili.chernuka/posts/pfbi | 2016-03-23T22:45:07.000Z | FALSE | PepsiCo and Cheetos need to make its palm oil policy deforestation-free, now. |
company_name (公司名稱), company_id (公司ID), company_url (公司網址), url (評論連結), review_time (評論時間), recommends (是否推薦), review_content (評論內容), review_attachments (評論附件), number_of_reactions_to_review (評論的反應數), review_reaction_types (評論反應類型), reviewer_profile_url (評論者個人頁連結), reviewer_name (評論者姓名), reviewer_profile_picture_url (評論者大頭貼連結), num_of_reviews (評論數), recommended_perc (推薦百分比), likes (按讚數), followers (追蹤者數), total_reviews (總評論數)